Innovation

.Beautiful and durable, by design

Second to none.

 

iPhone is known for its iconic design and premium materials — like iPhone 16 Pro, which is forged in titanium. On the brilliant display, Dynamic Island bubbles up important info so you don’t miss a beat.

 

Last phone standing.

iPhone is protected by Ceramic Shield, which is tougher than any smartphone glass. Little spill? No biggie — iPhone also stands up to splashes from everyday liquids like water, coffee, and soda.7

 

Ease of use.

 

We design our hardware and software together for a seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a one‑tap setup. And regular iOS updates keep your iPhone feeling new for years to come.